Creative Innovation - Table of Contents

The following is the tentative Table Of Contents for the new book CREATIVE INNOVATIONS to be released in 2011. © 2011 by Gordon Currie.

• Dedication / Introduction
• Dealing With Your Most Difficult Employee:  You. The benefits to self-education online.
• Making Something From Nothing in Small Business: learning to leverage people, technology, software, online services and more!
• More Eggs, More Baskets: Learning to spread out and cover all options to make a profit.
• Get Lazy With Automation: Inside secrets to increasing your production and profitability by 300-500%.
• Let Others Do Your Work: Why partnerships equal new leads and opportunities.
• Selling the Sizzle: Presentations and what you need to know to get the business!
• Business Model or Business Fantasy? How and Why a good model is critical to your success BEFORE you start up a new business.
• Selling the Steak:  Creating REAL Value for your clients.
• Techno What Now?  Supercharging Technology in your business!
• Selling Buggy Whips in the Car Age: Tips and Tricks when the world is a changing!
• Really…You Have a Great Product?  Why you MUST invest in Marketing!
• Insider Secrets to Promoting Your Business's Features and Benefits. 
• What it Really Takes:  Setting Goals + Attitude = Success!
• Doodles on a Whiteboard:  Brainstorming and Idea Creation!
• We Suck Less:  Leveraging the Advantages You Have Over the Competition.
• Sleeping With the Enemy:  Gathering Intelligence that can make you money!
• Setting Your Hair on Fire:  What I have learned about getting attention from the media.
• Creating Mini Marketing Plans and Strategy
• Avoiding Awkward Christmas Dinners:  Lessons and Advice about Partners, Friends and Family.
• Do it Right the 1st (or at least the 3rd) Time:  Project Management Tools
• There are Only 29 Hours in a Day!  Stretching Yourself and Stepping out when you need to.
• Mini Marketing Successes: What has worked well for me!
• Conclusion
• Resources
• Appendices

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