Coaching Services

Eldoren Consulting was hired to provide coaching services as well consulting on an initial 2 month period. After an initial interview with the client on the phone and some email correspondence, a meeting was held. Over the period of 2 weeks, the owner of Pacfic Holdings identified they needed help with the following:

• Assistance meeting their goals ( greater income, keeping trained experienced staff, selling online and better use of the owners time)
• A desire to broaden their markets for new sales
• Take advantage of new technology and develop a presence online
• Increase the level of customer service and get more referrals (which they were not getting)

Based on the above goals we started by meeting with them face to face and asking a series of questions and developing a survey for them to get a better idea how their company ran and allow us to determine how realistic their goals were.

Once we gathered information on the company and reviewed their sales processes, their use of technology, existing marketing programs and budgets, we started to rough out a plan. We used both email, face to face meetings in person and on Skype, as well as some conferencing software that allowed us to present "the big picture".

The Action Plan

Our plan was really a hybrid coaching / consulting plan.

We outlined:

• 15 techniques that allowed our client to save 1-2 hours a day in his busy schedule
• Provided a technology review and then provided 5 new technologies including Mobile applications via his phone, project management tools using cloud computing.
• We provided the owner (and staff) with free resources online to help them manage their business and track goals.
• A marketing plan with a clearly laid out strategic plan and list of tools that we could use to help us reach our goals.
• We determined that until the clients new marketing plan was in place, we would launch any online sales as phase two. The company wasn't quite there but we were able to set timelines and realistically budget for a 2-3 year window for these goals.
• A complete customer service program that focused heavily on both new clients but also existing clients. This included referral programs and new partnerships.
• In the plan we relaunched some existing products and servics but with revamped sales literature and branding across all the marketing collateral. This included their Tradeshow booth and press kit.

From a coaching perspective, the client learned alot about his company, involved his family and staff in many of the new directions and generally was able to manage his time better and approach his business from a new direction. The changes did not initially provide him with more time off but allowed him to better run his business and increase his efficiency by a factor of four.

From the consulting perspective, we as experts in the field of marketing, branding, and innovative approaches were able to provide the solutions this client needed. We not only empowered him to run the business better, but we rolled out new products and revamped his existing business over a period of 5 months to generate a great deal more income, client satisfaction and a happy workplace for staff. A happy staff meant a greater retention.

The RESULTS:

• A recommitment to staff - 3 experienced employees thinking of leaving chose not to when they saw the initial changes
• Revenue increase (over 7 months) of 18% over previous year.
• Referrals from existing clients - 22% of current client base in first year
• Time savings in a week - 7 hours saved per week by owner and about 4 hrs per manager.
• New marketing plan and collateral landed 6 new clients ( 2 of which were outside the clients traditional territory).
• Received write-ups in 4 blogs, 2 newspapers and 3 magazines based on launching the new PR / Media relations plan.
• New and existing customers now hear from our client 5-6 times as often as they did before. And utilize the company facebook page, the online support forums and regular customized and personalized mailouts. Costs for reaching the clients has remained the same or a bit more but loyalty is up and customers (through surveys) indicate they will do more business with the client.

The VALUE to the client - Approximately $190,000 in new business in the first 6 months + goodwill with ongoing clients. Not to mention the expertise that the client can now utilize for the rest of the business life.

My COST to the client - Approximately $12,000 over 7 months.

SUMMARY - It costs money to make money. But the reality is that with the proper coaching and consulting, you can shave off hundreds of hours of work and reap the benefits (both financial and personal) for the rest of your life. Since offering coaching and consulting services 10 years ago, many of my clients have gone wonderful directions.

If you are SERIOUS about small business coaching, contact us today in the form below:

* Not their real name - changed to protect their identity. This page is a very condensed version of what we were able to accomplish.